Boram Yoo is a Paris based fashion designer. Her namesake label aims to evoke creative imagination in people’s daily life. Its message is that through imagination people can  create their own reality. Its mission is to encourage people to act on their dreams. She  believes that seeing beyond what’s before the eyes has the power to bring one’s own utopia into reality. As her messages implies, her collection re-contextualizes the reality and things around us. She often uses the method of synthesizing contradicting elements. Through her multi-disciplinary training as an automotive designer and fashion designer and multi-cultural background in the US, Sweden, Italy, Germany and Finland, she gained her unconventional way of thinking and boundless perspective.